Get the fluff OUT of here!

“I’m easy going, laidback, and like to have fun.”

“I love traveling and eating.”

“I love my friends and family.”

Oh really? I thought you might have been an alien, actually. I’m very surprised at that information!

When writing online dating profiles and online dating messages, stay away from phrases like the above that are so universal that you’ve essentially said nothing. Each sentence you write should have a purpose, and build on your attraction in some way. You’ve got under 30 seconds to make an impression on someone to get them to keep reading your profile, so clarity and brevity are of the utmost importance.